We have created a social media guide for all of our members. Providing information for members who are new to social media and those who are familiar with it, but wanting to enhance their offering.
The social media landscape is always changing, and while we aim to keep our guide up-to-date, this may not always be possible.
Staying professional while using social media
Social media can help you professionally, we guide you to stay relevant, respectful and responsible.
![How to maintain your professionalism while using social media](/sites/default/files/styles/content_snippet/public/media-image/2024-06/professionalism%20on%20social%20media.png?itok=hk_6tpU-)
Ways to manage social media professionally
We guide you on how to manage your social media effectively, including how to create a social media plan.
![Building and maintaining your professional profile on social media](/sites/default/files/styles/content_snippet/public/media-image/2024-06/professional%20profile%20on%20social%20media.png?itok=RGL_-uPb)
Pros and cons of social media platforms
We highlight the pros and cons of different social media platforms, such at X, Facebook, TikTok, YouTube and our own iCSP platform.
![Selecting the best social media platforms to serve you professionally](/sites/default/files/styles/content_snippet/public/media-image/2024-06/social%20media%20platforms.png?itok=a80p7VXq)
How to use social media well
We cover how you can use social media, find relevant content, and how to build effective relationships using it.
![Creating engaging content across your social media accounts](/sites/default/files/styles/content_snippet/public/media-image/2024-06/social%20media%20content.png?itok=ixmvdT3R)
Your social media effectiveness
We guide you on how to measure your social media effectiveness against your plan, and how to find tools to manage this.
![Measuring the effectiveness of your social media channels and content](/sites/default/files/styles/content_snippet/public/media-image/2024-06/social%20media%20effectiveness.png?itok=GIrMDB09)
Social media checklist - what you need to know
Our social media checklist covers what you should consider before getting started. It's also a useful reference point to make sure you have all your bases covered.
![Going through a checklist to ensure your social media channel and contents retain their professionalism](/sites/default/files/styles/content_snippet/public/media-image/2024-06/social%20media%20checklist.png?itok=ib3aWH05)
Our acknowledgements
The Chartered Society of Physiotherapy is indebted to Claire Hodds and Physiotherapy New Zealand for their permission to use their Social media for physios publication as the basis for the original version of this guide.